
Vibrancy & Vitality
Supports everyday energy and resilience for customers who feel run-down, as a daily foundation under every other moment.
Hero ingredientsB-complex, CoQ10, adaptogens, iron, vitamin D
Private label & custom manufacturing
Nutrients and botanicals that support how people feel, focus and rest, from the first coffee of the day to a good night's sleep. Formulated and manufactured under your brand.

~1 weekfrom approved brief to first samples
About the category
These products work through the body's own systems, supplying the cofactors neurotransmitters are built from and supporting the sleep that mood and memory depend on. For brands, it is one of the fastest-moving categories, with products people reach for at specific moments of their day.
Explore the range
Each category meets a moment in your customer's day. Launch a single hero product, or build a range that follows them from waking up to winding down.
Morning

Clean, sustained alertness for long or demanding days, without the jittery peak.
Hero ingredientsCaffeine with L-theanine, rhodiola, tyrosine, vitamin B12
Workday

Supports memory, learning and clear thinking over the long term.
Hero ingredientsOmega-3 (DHA), citicoline, bacopa, lion’s mane, B vitamins
Under pressure

Steadies the body’s stress response for a calmer, more even day.
Hero ingredientsAshwagandha, L-theanine, magnesium, lemon balm
Bedtime

Supports falling asleep, staying asleep and better sleep quality.
Hero ingredientsMelatonin, magnesium glycinate, glycine, L-theanine

Supports everyday energy and resilience for customers who feel run-down, as a daily foundation under every other moment.
Hero ingredientsB-complex, CoQ10, adaptogens, iron, vitamin D
Pick what your customers want. We'll show where to start.
Start with
Start with
Start with
Start with
Start with
From our formula library
Ready-to-develop formulas for calm, focus, energy and sleep that you can launch under your brand, or use as the starting point for your own version.

Every formula can be adjusted for dose, flavor, format and packaging to match your brand and market.
Browse All Mental & Emotional FormulasHow we choose ingredients
This category moves fast, and not every popular ingredient has the research to match. We start every brief from the strongest evidence and add newer ingredients with care.
Well-studied in humans, at doses we know how to formulate.
Promising human studies. Positioned with careful, honest claims.
Interesting and in demand, best paired with a proven base.
Our summary of published research, used to prioritize ingredients during development. It is not a product claim. On-pack claims depend on the final formula and the rules of your market.
We review these points with you during development, so the finished product is easier to label, register and sell.
Delivery formats
A bedtime gummy, a desk-drawer chewable, a morning coffee. The format decides when a product fits into the day. We produce every major dosage form, in-house or through qualified partner facilities.
| Format | Morning | Workday | Under pressure | Bedtime | MOQ from |
|---|---|---|---|---|---|
| GummiesMelatonin, magnesium, L-theanine | No | No | Yes | Yes | 500 bottles |
| CapsulesAshwagandha, lion’s mane, botanical extracts | No | Yes | Yes | No | 500 bottles |
| SoftgelsOmega-3 DHA | No | Yes | No | No | 200,000 softgels |
| Tablets & chewablesCaffeine chewables, melatonin tablets | Yes | No | No | Yes | 500 bottles |
| Powders & drink mixesFunctional coffee, magnesium drinks | Yes | No | No | Yes | 200 kg |
| Drops & oral liquidsCalm and sleep blends | No | No | Yes | Yes | 500 bottles · 30,000 vials |
| Oral pouchesCaffeine-free focus, caffeine + B12 | Yes | Yes | No | No | 50,000 pouches |
| Functional gumCaffeine, L-theanine | Yes | Yes | No | No | 50,000 boxes |
Not sure which format fits? Share your ingredients and audience, and we will recommend a direction.
Ask About FormatsFor your brand
Mental wellness is reaching far beyond the supplement aisle. We shape each product around your customers, your channels and your brand voice.
Add calm, sleep or focus lines to your range.
Your hero products and the moments your customers struggle with.
Launch functional coffee and adaptogen drinks.
Your taste profile, brewing format and caffeine targets.
Extend from pillows, scents or skincare into bedtime nutrition.
Your evening ritual and how customers wind down.
Develop focus chewables, pouches and clean-energy products.
Session length, caffeine limits and on-the-go use.
Source a ready-to-sell mental wellness range for your market.
Local regulations, best-selling formats and target margins.
How we work
An early idea, a detailed brief or a finished formula. Choose the route that matches your starting point.
Choose a proven formula from our library and make it yours with your flavor, pack size and packaging.
Explore Private LabelShare your audience, goals and target price. Our R&D team develops the formula, format, samples and packaging around your brief.
Explore Custom FormulationBring your formula. We review ingredients, process, specifications and packaging, then take it into production.
Explore Turnkey CDMOAudience, target market, product direction and commercial goals.
Align formula, delivery format, packaging and target cost.
Review taste, appearance and specifications against the brief.
Finalize formula, specifications, packaging and quality requirements.
Scheduling, manufacturing, release testing and documentation.
Timelines are typical and depend on formula, format and packaging.
Quality & compliance
Botanical extracts vary from batch to batch, so identity and active content are confirmed before anything goes into production.
FAQ
Answers to the questions brands ask us most often, from formulation to minimum orders.
Indirectly, yes: by supporting sleep, steadying the stress response and supplying the cofactors neurotransmitters need. The effect is supportive, and products should never be positioned as a treatment for a mental health condition.
A few have reasonable evidence, such as omega-3, caffeine with L-theanine and bacopa. Many others are marketing-led. We recommend building around well-studied ingredients at the doses used in research.
As support for sleep timing, used short-term, rather than as a nightly sedative. Rules differ widely by market: some sell melatonin as a supplement, others restrict it. We check this for your target market first.
Gummies lead for sleep and calm. Capsules suit botanical extracts, softgels suit omega-3, and chewables, oral pouches and functional coffee work well for daytime focus and energy.
Several ingredients, such as ashwagandha, 5-HTP and St John’s wort, can interact with prescription medication. We plan clear on-pack advisories and help you choose ingredients that suit your market.
Gummies, capsules, tablets and drops start from 500 bottles, powders from 200 kg, softgels from 200,000 softgels and oral pouches from 50,000. Samples are typically ready in about one week, and mass production typically takes 10 to 15 days after final approval.
Tell us what your market or buyers require. We outline ingredient specifications, supplier information, product specifications and testing documentation for your project.
No. You can start from a target audience, a preferred ingredient or one of our proven formulas. If you already have a formula, we review it for manufacturing.
Start your project
Tell us what you want to create and who it is for. A product specialist will come back with formulation, format and packaging recommendations for your market.
This page describes product development and manufacturing services for business customers. It is educational and is not medical advice. Statements have not been evaluated by any regulatory authority, and products are not intended to diagnose, treat, cure or prevent any disease. Final formulations, specifications and claims depend on the agreed product and the regulations of the target market.